Edinburgh Napier University
Girls in London are carrying knives. There has been a 52% rise in female knife possession.
A quarter of those involved are girls under the age of 18.
After half of London’s youth centres have been shut, girls in London have lost their safe spaces.
Nike prides itself on the idea that everyone has an inner athlete. But what if the environment you were in meant you couldn’t let it out.
Invest Your Energy incentivises activity by funding vital youth centres as a reward.
Nike will monitor girls’ activity through the Nike+ Apps, and for the points they collect we will fund their local youth centre.