Yongkuan Yu & Lanzhu Fang Bronze

Product & Structural Design

Year of study
2nd Year

Miami Ad School Europe

China is currently facing increased rates of suicides and depression due to work-related stress.

A recent public obsession with a TV show titled ‘Lazy Bum’ saw calls for the peoples desire for a higher standard of living and reducing stress by being more “lazy”.

Inspired by the lying pose of the lazy bum, Yongkuan and Lanzhu created a lifestyle brand, Lazy Man. The brand attempts to use designs to heal and bring joy into people’s lives.