Product & Structural Design
Miami Ad School Europe
China is currently facing increased rates of suicides and depression due to work-related stress.
A recent public obsession with a TV show titled ‘Lazy Bum’ saw calls for the peoples desire for a higher standard of living and reducing stress by being more “lazy”.
Inspired by the lying pose of the lazy bum, Yongkuan and Lanzhu created a lifestyle brand, Lazy Man. The brand attempts to use designs to heal and bring joy into people’s lives.