Yan Wing Chow, Hiu Lam, Wing Sum + Pak Shing Highly Commended

Discipline
Advertising

Theme Winner
Mental Health

University
Technological and Higher Education Institute of Hong Kong

Yan Wing Chow's Website

Nowadays, Hong Kong students are facing different pressures. These pressures mostly come from family, study and peers. And it will have some negative impact on them.Mental health is one of the issues that needs to be taken seriously.The concept of the campaign is based on the saying”in order to untie the bell, the person who tied it is required”. So, we created a platform called ‘break sulk’ to help them face their emotion positively and solve it.