Every year many birds veer off course due to factors beyond their control. This is known as ‘reverse migration’.
This mirrors that of refugees, victims of conflict and disaster beyond their control. The UNHCR raises money and provides aid for these victims.
The project wanted to use the idea of birds and their reverse migration as a vehicle to show that displacement from homes happens in all walks of life.
Intending to be the start of a campaign using the murmuration across all platforms. The film acts to raise awareness for the cause and of UNHCR.