Tom Culton Silver

Packaging Design

Equality + Justice

University Of Central Lancashire

Why do things like deodorant need a gender? In a world where society is becoming more progressive and equal, identity is evolving and becoming more and more important. Despite this, the essential toiletries we use everyday are some of the worst offenders for not being inclusive and aggressively using outdated gendered marketing – when we all just want to get clean. We want to disrupt the market with a completely different brand that’s fun, fairly priced, accessible & for every body. celebrating how unique we all are while reminding us we’re all the same inside – no matter what our labels say.