Sophie Scott + Emily Craxton Silver

Discipline Winner
Advertising

Theme
Equality + Justice

Year of study
1st Year

University
Edinburgh Napier University

Sophie Scott's Website Emily Craxton's Website

Gyms can be a place to improve your fitness and your confidence. But, many women are put off by bad experiences and stories from others about the harassment and sexism they have experienced when working out. Gymshark is one of the leading gym apparel companies, and 2/3rds of their sales are to women. This is the story of how Gymshark combatted harassment in gyms and created safe spaces for women. 71% of women are harassed/subject to sexism at the gym on a regular basis. Not only does this negatively affect the women who suffer but the knock on effect is huge. It prevents would-be gym goers