Miami Ad School Madrid
Gen Z is the most aware generation in history. They have strong opinions about social movements but they can’t be part of political decision-making because they are minors.
Lego wants to be their speaker and give them the power to rebuild the world by creating Voice on Bricks, an online petition platform where they can create and join petitions and give their opinion in open debates.
To get these opinions to the place where political decisions are taken, teens will ask representatives and guests of the UN to use their voices in their speeches.