Berghs School of Communication
Around 1000 people leave their homes to join them every month.
Radicalised persons are extremely hard to reach, The Welcome to Syria campaign aims to connect them with ISIS defectors – the only persons who can truly understand them.
The road to Syria is different for every new recruit, but they have one thing in common: a text message.
By using the text you receive when arriving to a country, we let former members reach out to aspiring ones and offer them a way out.
Since false promises is a big part of ISIS recruitment tactics, the campaign presents the true stories of ISIS on welcometosyria.com.