Sian Wong Highly Commended

Discipline Winner
Graphic Design

Theme
Health, Wellbeing + Disability

University
Norwich University of the Arts

Sian Wong's Website

Swinging in Your Sixties’ is a typographic campaign from Durex and Age UK to initiate conversation around sex after sixty. 50% of people aged 65+ are sexually active & social factors such as divorce & Viagra mean many older people enter casual sexual relationships. STI rates in over 65s are increasing, with chlamydia & gonorrhoea rates doubling since 2014. Combining retro typefaces with eye-catching titles, ‘Swinging in Your Sixties’ targets those aged 65+ through a series of vibrant posters, alongside advertisement within sex shops to target sexually active
pensioners who get their kicks