Sabrina Dinh + Emilie Haugelund
Highly Commended
Advertising
2nd Year
Danish School of Media and Journalism
In New Delhi is the air so polluted it should be illegal.
The air contains more than 7 cancer-causing toxins so we created a way to call out the politician’s own hypocrisy and get their attention.
Sabrina & Emilie created an idea where they took the same toxins you’ll find in the air and included it as an ingredient in a bottled water called “Fountain of Delhi”.
The current laws in India would make this product launch impossible.
You can’t sell a product that would most likely make the consumer sick or even kill them. So why are the people of Delhi still inhaling it every day?
