Sabrina Dinh + Emilie Haugelund

Highly Commended

Discipline
Advertising

Year of study
2nd Year

University
Danish School of Media and Journalism

In New Delhi is the air so polluted it should be illegal.

The air contains more than 7 cancer-causing toxins so we created a way to call out the politician’s own hypocrisy and get their attention.

Sabrina & Emilie created an idea where they took the same toxins you’ll find in the air and included it as an ingredient in a bottled water called “Fountain of Delhi”.

The current laws in India would make this product launch impossible.

You can’t sell a product that would most likely make the consumer sick or even kill them. So why are the people of Delhi still inhaling it every day?