Equality + Justice
Ruby Douglass' Website
Norwich University of the Arts
According to a government survey in 2018, over half the LGBTQ+ community aren’t comfortable coming out at work. As a visible sign of unity and support, this project takes the default typefaces found in offices worldwide, and makes them a little less straight. Introducing Helvetica, Calibri and Arial Pride.
The Campaign switches out the default versions of recognisable typefaces in workplaces. By changing the stems, bars and axis of letterforms to make them feel slightly different from the default typefaces people know, the campaign reminds users everywhere that straight shouldn’t be default.