Miami Ad School
When children hear stories, it shapes how they think, and affects the choices they make in life.
Most fairytales reiterate toxic gender roles by conditioning kids to think girls must be beautiful and docile while boys must be strong and violent, or they’re simply not good enough.
If we want to change how kids see themselves, we need to change the narrative of stories they’re being told.
Plot Twist is an AI-based personalised and interactive storytelling experience with Alexa on Amazon FreeTime.
It acts as a little reminder to kids that they can be whoever they want to be.