Reyes De Leon

Silver

Discipline
Digital & Technology

University
Miami ad School Madrid

Tweeting a hashtag is the first thing we do when a social crisis arises. But no real action.

That’s why Twitter, the birthplace of hashtags, will transform social hashtags into direct help links to the cause they stand for.

They will rewrite the code of these hashtags: changing their ‘tag’ link relation for actual hyperlinks.

So when people click on a # they will be redirected to a certified website that supports that cause.

#Forchange will turn hashtags into the fastest way of helping people around the world. Making Twitter a platform for change.