Ran Duan & Xuebing Liu

Silver

Discipline
Advertising

Year of study
2nd Year

University
University of Central Lancashire

Ran's Website

Organ donation has become an increasingly popular topic around the world yet others are still fearful of it.

This campaign helps to start the conversation about organ donation with children by encouraging grown-ups to donate their old worn bears and reuse their “hearts” and eyes.

By writing and exchanging the cards and using a variety of other media, the process communicates the whole idea of organ donation in a warmer and softer way to the children, the bear donors, parents and the public.