Danish Media & Journalist School
30% of CO2 emissions come from transportation. To address Pernille choose to target a group less aware of the climate crisis, Minecraft players.
The project harnesses the commitment and passion of gamers to make positive real-world choices, motivating them with in-game content.
Play for the Future is an initiative where unique Minecraft worlds are unlocked to players who choose sustainable transport in the real world.
Creating a cycle where players continually reduce their CO2 emissions to access more content online and engage their friends to do the same.