Miami Ad School
Over 76% of Americans drive alone to work every day. That’s 115 millions cars & 1/3rd of the country’s air pollution.
People don’t like to carpool because sharing a car with a stranger can feel awkward. So we thought – what better way to connect strangers than a shared love for music?
We create a Google Maps integration on Spotify that uses pre-set ‘Home’ and ‘Work’ locations to identify drivers going along similar routes.
We then compare their Daily Drive playlists and match them over common music preferences. Encouraging them to carpool, we help save the planet.