Oscar Gierup, Kristina Samsonova

Cycling is becoming more and more popular however for people with hearing loss, taking the bike means taking a risk.

Deaf bikers are at risk when they can’t hear the traffic in their surroundings. They can’t hear horns, sirens or other vehicles coming from out of sight.

Beats by Dre is using their expertise in sound and ambience to enable people with hearing loss to cycle safely.

A helmet that goes beyond the original helmet, using developed tactical sound technology to provide deaf cyclists with signals from their surroundings

The techonology takes sound and converts the waveform into vibrations for the use to feel.

Beats enables deaf cyclists to feel the beat of the traffic and ride safely.