Olivia Simpson Bronze

Graphic Design

Environment + Sustainability

Arts University Bournemouth

Olivia Simpson's Website

The lack of mandatory transparency and regulation has made online shopping a problematic experience for shoppers who are conscious about protecting the planet. Chick is a new fashion industry regulatory body that scores garments and brands on how ethical their production is. The mission is to ensure that all workers involved in the production of garments are paid fairly, treated with dignity and work in a safe environment. Chick uses a plug-in that enables young, on-trend female shoppers (who unconsciously support fast fashion) to compare scores of items and make informed purchasing decisions