Nanna Greiersen + Ditte Fei Benjaminsen Highly Commended

Service Design

Year of study
2nd Year

Danish School of Media and Journalism

Pakistan has the world’s highest rate of newborn mortality. 1 in every 22 babies die. Moreover nearly one women dies every hour from complications during birth. This caused by women giving birth at home, under unsanitary conditions and without any medical professional.

Careem, the biggest ride-share company in Pakistan, introduces: Hamsa Journey.

A simple action that offers free hospital rides to women going into labour.

With the new initiative Hamsa Journey by Careem, we can save up to 90% of the infants and their mothers by bringing them to the hospital.