Michael Louth's Website
Edinburgh Napier University
Football’s relationship with gambling is worrying considering there are between 340,000 and 1.4 million adults addicted to gambling in the UK. With all of this in mind, I am proposing to create a community based football club for for people suffering from gambling harm and re-connect them with their love for football who can’t watch the game they love anymore: Chance United FC.
I created the branding for the club and applied this to various different outputs including kits, flags, some brand guidelines to demonstrate how the graphic language of the brand should be perceived.