Environment + Sustainability
Mica Helger's Website
University of Ravensbourne
We live in a society obsessed with brands and branding fuelled by the advertising industry. Meanwhile, our own
planet is suffering serious neglect and a massive dip in performance. To highlight this, we turned Earth into what
people care about the most: a brand. Using branding as a vehicle for storytelling, the guidelines offer a fresh perspective that celebrates Earth’s most crucial assets while promoting sustainable behaviour and an optimistic future.