Mica Helger Gold

Discipline
Graphic Design

Theme Winner
Environment + Sustainability

Year of study
3rd Year

University
University of Ravensbourne

Mica Helger's Website

We live in a society obsessed with brands and branding fuelled by the advertising industry. Meanwhile, our own
planet is suffering serious neglect and a massive dip in performance. To highlight this, we turned Earth into what
people care about the most: a brand. Using branding as a vehicle for storytelling, the guidelines offer a fresh perspective that celebrates Earth’s most crucial assets while promoting sustainable behaviour and an optimistic future.