Nottingham Trent University
3 people die each day waiting for an organ. ‘Keep Their Story Going…’ is a campaign that increases awareness of the organ donation community.
An ellipsis is used as a symbol for donation, showing the continuation of life where an end would otherwise be.
The kinetic typeface symbolises the giving and receiving that takes place within the community.
Alongside a video, the animated poster allows ‘you’ to see the effect ‘you’ could have as a donor.
The team created a leaflet aiming to celebrate organ donors and their contribution, highlighting how important it is for their family to know their wishes.