Environment + Sustainability
Nottingham Trent University
Cuhla is a flavoured seltzer brand that aims to fight global warming by using insulating packaging to reduce the need to fridges; wonky fruits; renewable energy; recycled, lightweight bottles to reduce transportation energy; a bottle return initiative; and by donating 15% of its profits to environmental charities. To showcase its mission, each bottle uses heat sensitive ink. As the bottle heats up, the logo melts away and a hidden snowflake is revealed in the slice of citrus – the bottle reminding the consumer of the effects that global warming has on our ice caps.