Magnus Kvolbæk + Jacob Bloch Silver

Discipline
Advertising

Theme Winner
Human Rights

University
Danish School of Media and Journalism

Magnus Kvolbæk's Website

Thousands of migrant workers live under slavelike conditions in Qatar, building stadiums and infrastructure for the world cup in 2022. 6750 workers have died in Qatar since 2010. To help honor the migrants who’ve died, Nike made integrated campaign called: Legacy Shirts. A collection of shirts that carry the names and legacy of the deceased workers. Money earned from shirt sales will be donated to the families left behind. A petition will make sure it doesn’t happen again.