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Levi’s Repurposed is a brand transformation that reunites, reclaims, and restores. Because Levi values transparency and integrity, we want to be clear in our ethics, take accountability in our actions, and be part of the solution to a better future. Levi’s is classic, but our narrative can no longer be about the last 100 years, instead of about the next 100 years to come. If we want to stay relevant and ahead of the times without selling out, our values need to meet our actions.