Problem – The human attention span is rapidly decreasing. The rise of social media and constant availability has impacted our ability to focus and engage in deeper thinking

Fact – Zoning out is a necessary reconfiguration of our brains which helps us process all of the information we take in.

Insight – We’re able to read half a page without actually reading it. We zone out.

Solution – Louis and Emma made a digital service that helps people refocus by using eye tracking and made it available through all Penguins existing services.