Environment + Sustainability
Lok Yan Chin
FIT Advertising & Digital Design
Messaging about combating climate change is usually targeted at individuals, however, we need large corporations to get involved too. Sports fans can come together to hold big businesses accountable to make positive changes. This initiative helps fans determine which businesses they should purchase from. We’re projecting the Olympic rings on storefronts of brands that have positive environmental practices. Fans can also use The Olympic Standard app to learn brands’ ratings in different categories of conservation. By increasing awareness, fans can be more conscious about their consumption.