In most developed nations, toilet paper is a staple that can be found in every public restroom.

Menstrual products on the other hand are taxed as “luxury items” and are far from being as accessible as toilet paper.

To challenge this stigma, they developed a biodegradable, chlorine-free, flushable tampon which, upon unfolding, can be used as toilet paper.

These tampons then replaced regular toilet paper in all public restrooms, including male toilets and even went on to conquer the restrooms in governmental buildings to reach those who have the power to bring on change on a legislative level.