Lisa’s insight for this project was ‘nude is not one colour’.

Everybody has their own shade of ‘nude’ and should be provided with a wide range of options for themselves.

Lisa created a brand where the products are fully customisable and personalised to each individual’s nude shade.

The whole project promotes inclusivity through a brand film, app and campaign collaboration with Pantone.

The goal is to be able to create #yourownnude and give everybody the option to access their individual skin tone shade in a beauty product.