Leli + Coco's Website
School of Communication Arts 2.0
Call of Duty pays real gun manufacturers to license their weapons in-game – it’s a video game funding real-world violence.
Other brands like EA have already cut their licensing deals, so Call of Duty should do the same.
Leli + Coco want their gamers to know, so they made three new versions showing their real-world impact: the Syria edition, the School edition and the Extremist edition.
They then replaced the Playstation games packaging in shops and made them available to ‘buy’ on eBay.