Leli Stella Leitner + Coco Shellim

Gold

Discipline
Advertising

University
School of Communication Arts 2.0

Leli + Coco's Website

Call of Duty pays real gun manufacturers to license their weapons in-game – it’s a video game funding real-world violence.

Other brands like EA have already cut their licensing deals, so Call of Duty should do the same.

Leli + Coco want their gamers to know, so they made three new versions showing their real-world impact: the Syria edition, the School edition and the Extremist edition.

They then replaced the Playstation games packaging in shops and made them available to ‘buy’ on eBay.