Jon decided to work alongside a Brazilian Jiu Jitsu (BJJ) Black Belt, Darren Yeoman, to create an organisation that acts as a support group and online resource.

This organisation promotes mental health wellbeing for men primarily between 20-40 through the exercise, discipline, personal responsibility and growth provided by training a martial art such as BJJ.

To this end, FRAY has required branding and marketing material and looks to be established and functioning into mid-late 2019, from poster design to an online resource.