Jon Gruber, Dan Morris, Oleg Pak

Gold

Discipline
Advertising

Year of study
2nd Year

University
Miami Ad School New York

Jon‘s Website Dan‘s Website Oleg‘s Website

Words Kill. With the help of the victims’ families, Facebook, and Twitter, Jon, Dan and Oleg used the profiles of cyber suicide victims to reply to instances of cyberbullying with a powerful message and the hashtag #WordsKill.

People can learn more by clicking the hashtags and on www.stopbullying.gov. By showing the real costs of cyberbullying, #WordsKill made bullies think twice about what they said.