Miami Ad School Europe
Dictators and bigots have always tried to burn and destroy books they feared. But flames can’t burn ideas as they always find a way to survive.
To celebrate this fact, John and Joaquin created “Unburnable Books”. Books that have been persecuted around the world get printed on paper composed of extra-long nano cables. So it’s impossible to burn or soak them.
The campaign brings the unburnable books to places that tried to destroy them in the past to show that books have a power no dictator can challenge. And great ideas are truly incombustible.