Jacob’s project is a rebrand of AnxietyUK, based on a personal experience and having the mindset of being a strong advocate for mental health, the message is that it’s “OKAY” to have anxiety and it’s a perfectly normal part of life.

The typesetting of the logo is rooted by a couple fo very strong concepts, such as highlighting that the “i” standing out, creates an uncertainty and a link between how people can feel. This is coupled by a considered approach to the colours used to evoke a sense of calmness.

The intention is to raise awareness with the purpose of Jacob showing that there is no need for stigma in being open about mental health.