The Women’s March of 2017 saw the rise of gender equality activists.
We marched for women, but we overlooked Mother Nature.
So, on International Women’s Day weekend, The North Face will team up with The Women’s March to march for our planet by sponsoring The Women’s Hike.
It will take place at the most hiked locations across America.
It invites all women to express their commitment to combating climate change.
A combination of social channels, outdoor advertisements, and an AR experience will make it clear that when we hike, we hike for the future of our planet.