Helga Askehave + Alberte Børling Anderson Gold
3rd Year
Danish School of Media and Journalism
Helga and Alberte made sure Danes had an easily accessible, beautiful and recyclable alternative to plastic coated wrapping paper.
Every sunday of Christmas in 2019, they turned Danish newspaper Politiken into wrapping paper, with fun illustrations and related articles filled with knowledge about the climate crisis.
The concept was made to start conversations about climate change and overconsumption all around Christmas trees in Denmark.


