Helga Askehave + Alberte Børling Anderson Gold

Conscious Consumption

Year of study
3rd Year

Danish School of Media and Journalism

Helga and Alberte made sure Danes had an easily accessible, beautiful and recyclable alternative to plastic coated wrapping paper.

Every sunday of Christmas in 2019, they turned Danish newspaper Politiken into wrapping paper, with fun illustrations and related articles filled with knowledge about the climate crisis.

The concept was made to start conversations about climate change and overconsumption all around Christmas trees in Denmark.