Hatem El Akad, Ted Pedro, Refaat Rico + Lee I

Highly Commended

Discipline
Advertising

Year of study
2nd Year

University
Miami Ad School San Francisco, Europe and Toronto

Hatem’s Website Ted’s Website Rico’s Website Lee’s Website

GANG For Good is the Nike’s attempt to keep young women away from London’s gangs. Nike is taking a stand – since the government wont.

Hatem, Ted, Refaat & Lee’s campaign runs towards a community of love, support and encouragement.

If the government isn’t doing anything, Nike should. It is not a brand that is just about selling products.