Hans Augustenborg + Adam Peleg Gold


DMJX - Danish School of Media and Journalism

Hans' Website

Cold Bali is a brand going against gentrification in an area on its way to lose its authenticity.

Newly popular areas quickly attract companies wanting to capitalise on the hype.

This happened to Hans and Adam’s little village in Denmark. They decided to show everyone how ridiculous, calculated and hollow the moves of these brands were to them out of town!