Parents play a vital role in promoting gender equality.

Most children’s books convey messages rife with stereotypes. Until now.

Mr Men is a book series which aims to outlines the characters within society, without addressing the most important ones.

By creating 2 books revolving around inequality, we will highlight how common the problem actually is. A set of advertisements will shock the public, forcing them to realise the frequency of inequality.

By showing the problem in such an innocent and simple world, we want to start a conversation within the family leading to a change in culture.