Evelyne Wyss, Morgan-Lee Wagner, Marco Russo

Bronze

Discipline
Advertising

Year of study
2nd Year

University
Miami Ad School Europe

Evelyne’s Website Morgan-Lee’s Website Marco Russo’s Website

Genderless Nipples. Instagram’s censorship policy allows male nipples to be shown while women’s get banned. This reinforces the idea that women’s bodies are sexual objects, whilst men’s aren’t.

From close up, you can’t tell the difference between a male and a female nipple. Close ups of nipples were posted without any gender revealing factors in an attempt to throw off Instagram’s censorship algorithm and invite people to become part of the movement with their nipple selfies.

It sparked a global conversation about gender equality with the help of seventy thousand people on social media, and got Instagram to tolerate nipples on their platform for the first time.