Environment + Sustainability
University of Portsmouth
A digital campaign that focuses on the issue of microplastics and how they are ending up inside humans. The campaign aims to educate and encourage younger audiences to refuse single-use plastics and choose reusable alternatives to reduce microplastics pollution. The main aspect of the campaign is a motion graphic which is primarily distributed through social media platforms. The style is fun and friendly which makes the campaign accessible to the younger target audience. The motion graphic directs viewers to the website which gives further information and offers solutions to the problem.