Emilie Lo + Rasa Ladygaite Silver


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Environment + Sustainability

Falmouth University

Emilie Lo's Website

YouTube is the world’s second most visited website with 2 billion logged-in monthly users. It is also currently filled with junk. Junklords are video creators that normalise overconsumption to their often young viewers by making it seem that wasting massive amounts of resources is acceptable as long as it is fun. YouTube recognised that we are what we consume. That is why YouTube Reduce was born. It is a long-term commitment to reduce junk within the platform by demonetising wasteful and promoting sustainable content.