Elliot Parry, Louise Cox

Gold

Discipline
Advertising

Year of study
Postgraduate

University
Edinburgh Napier University

Elliott's website Louise’s website

#CantRetouchThis. Airbrushing is setting unrealistic ideals about body image in teenagers, this project aims to tackle this by sparking the social movement “Can’tRetouchThis”.

Their aim is to raise awareness by directing their message to the IPA and ASA so they can realise the impact airbrushing is having on young people, and as a call to action to regulate it’s use in the media. To create a buzz publicly about the topic, impactful stickers will be placed over airbrushed adverts to generate a conversation online.

They hope by starting a movement and uproar against airbrushing, industries will change their standards.