Elizabeth Marshall, Sarah Price, Sonja Johansson & Karolis Gudanavicius

The cost of fast fashion does not cover the damages it inflicts. In 2019, retail made 1.5 billion units of clothing. Contributing to 1.2 billion tons of CO2, 92 million tons of wastewater and workers lives.

FAST FASHION IS ADDICTIVE. However, there is the start of a shift in fast fashion consumers. The second hand item market is set to surge.

Having a digital widget pinned to the browsers that works alongside consumers shopping. It can offer them the same option from pre-loved retailers. It will spark a change in consumer behaviour, physically making them think about their next purchase.