Jasmine Acton, Erin Knoesen + Ria-Mari van Rooyen Gold

Digital & Technology

Theme Winner
Health, Wellbeing + Disability

IIE Vega

People have assumed underage drinking occurs in isolation but this campaign shows that parents are often at the centre of this crisis. The “Drinking Games” campaign aims to make parents aware that they are often the cause of early underage drinking and their actions can have dangerous consequences on their child’s future.