Changkyu Ku

Gold

Discipline
Advertising

Year of study
2nd Year

University
Miami Ad School Berlin

Even though the number of refugees is rapidly increasing every year, negative perception of them has been commonplace.

Changkyu wanted to challenge how we could make people aware and be empathetic about refugees.

The UN Refugee Agency – UNHCR, in partnership with Google reCAPTCHA created a way to increase awareness of the global refugee issues by transforming reCAPTCHA’s usual pictures into pictures of refugees.

Introducing the world’s first human verification test that helps refugees “I’m not a robot”.