University of Central Lancashire
Every year one in four people experience mental health problems. As many as 64% of people suffering from mental health issues don’t speak out.
Using a straight to the point and meaningful idea ‘Without Words it’s Invisible’, matched with a relevant typeface, meaningful messages and thought provoking executions, the campaign can resonate with all ages and can make an impact in the real world.
By sharing stories from real people the ‘Make It Visible’ campaign, encourages people to voice their feelings and inspire others to talk. Through various thought provoking executions the campaign encourages interaction.
The typeface is inspired by the four stages of recovery: communication, diagnosis, understanding and recovery.