London is a forward thinking city trying to reduce its carbon footprint with the target of cutting its reliance on fossil fuels by 2050.

Young people make up 12% of the capitals population, and 55% of these people are active for at least 150 minutes per week. That’s 15,000 kWh of kinetic energy currently not being utilised, Imagine what the city could do with all that power.

Generation Adidas aims to move London towards a cleaner more self sufficient future. Our E-Bands harness the energy of active young Londoners and puts their power to use all around the city.