The term ‘domestic abuse’ is usually perceived as a man attacking a woman.

However, last year 695,000 men were victims of this crime.

Only 1 in 20 men will actually tell someone about their partners’ abuse as they feel embarrassed and fear that they won’t be believed.

The brand Mankind focuses on a campaign to get the general public talking about male domestic abuse and encouraging men to seek help.

The brand tackles the taboo topic of male domestic violence by voicing victims through hidden messaging and using augmented reality to reveal the stories.