Aman Soin + Amira Moussa Bronze

Discipline Winner
Advertising

Theme
Environment + Sustainability

University
Miami Ad School Toronto

Aman Soin's Website

We needed to get social media users aware and taking action to stop animal extinction. Every hour, three species disappear forever, leaving a lasting hole in ecosystems. The problem is, it’s hard to understand or relate to how severe the problem is. Most people’s only exposure to endangered species is through emojis. In fact, of the over 10 billion emojis sent each day – animal emojis are some of the most popular. And the animals behind the emoji? Well, 73% of animal emojis represent an endangered species. So, to show how easily we can lose these species, we made them “extinct”.